The Hamilton Health Inc Marketing Research

The Hamilton Health Inc Marketing Research Presentation Marketing research is a methodology that organizations use to store up data with respect to their tasks from creation to gracefully. So as to do this, the advertising research utilizes a precise procedure of gathering, recording and surveying data managing showcasing of the organizations creations. The goal of the procedure is to recognize and dissect how variety of the components of showcasing blend can impact the conduct of customers.Advertising We will compose a custom exploration paper test on The Hamilton Health Inc Marketing Research explicitly for you for just $16.05 $11/page Learn More Why recruit Marketing Research Suppliers The Hamilton Health, Inc †HHI needs to discover its genuine market size so that to decide its capability of development. This will involve deciding the purchasing conduct of its customers, its circulation channels and the kind of rivalry that the association is confronting. This is essential with the end goal for it to get proficient gu idance of what the consequences of this would mean when showcasing the individual treadmills that are utilized for overseeing wellbeing and activities. Since the originator of the business, Eric Hamilton is dedicated to see that the business extends; he needs to get proficient comprehension of how that development will be accomplished. This is the thing that will shape the reason for a key arrangement that the firm will adjust for its extension which will be founded on precise data, contemplated and ideal choices. HHI can utilize the showcasing research providers to get the competitors’ piece of the overall industry and furthermore be edified on the most proficient method to improve its items. Picking an accomplice There are a few organizations that offer showcasing research administrations to organizations. In any case, for Eric’s HHI, the best organization for collaborating with is the one that will situate it better to contend well with its rivals (Wiid Diggines, 20 10, p. 134). The measures of choosing such an accomplice will incorporate picking an organization that has had some expertise in doing focused on statistical surveying for clinical and athletic gear. Such an organization will be very thinking about that the proprietor may realize next to no as far as showcasing. This will likewise give HHI an upper edge over its rivals. This is on the grounds that the prepared specialists are educated regarding the purchasing patterns, advertising elements, back and forth movements of clients among different realities (Wiid Diggines, 2010, p. 137). This kind of information merits spending on particularly when there is recognizable distinction in the presentation of the business. It’s significant likewise to comprehend that the showcasing research providers won't have all the responses to the company’s position right now. In the first place, there are a few kinds of supplies.Advertising Looking for research paper on business financial m atters? We should check whether we can support you! Get your first paper with 15% OFF Learn More The constrained assistance providers are those organizations that center their administrations arrangement of one part of showcasing examination of hardly any phases of the whole exploration process (Burns Ronald 2010, p. 178). These administrations are as a rule alluded to as field benefits and may incorporate information investigations, marking techniques and talking and coding of data among others. Full advertising research providers then again are those organizations that will offer a full scope of administrations that manage the way toward showcasing. This implies they can gather data by creating research questions, direct the examination, break down the information and concoct discovering which they can use to make inferences and make suggestions (Burns Ronald 2010, p. 178). They use both the subjective and quantitative strategies for examination and evaluations of information. Des ires from the Supplier HHI ought to expect that the showcasing research providers will liberate the organization from the hustle of looking for clients and gathering data for examination, etc. Subsequently Eric Hamilton will have adequate opportunity to concentrate on different issues of the organization which incorporate promoting, selling and considering the business pattern. This implies different business viewpoints that would have gone unattended will be managed by the proprietor during this time (Crouch Housden, 2003, p. 145). By recruiting the promoting research provider, HHI envisions that it will be in the end a commendable speculation. Fundamentally, Eric will find a sense of contentment realizing that the speculation has a decent achievement track record and hence anticipate better and solid outcomes. The providers can generally send writes about week after week, month to month or quarterly premise so that HHI can start making procedures to push ahead as the showcasing re search proceeds. The reports are probably going to be more point by point than those that could have been produced by HHI. Do †It Yourself? In all actuality, the expense of organization doing an exploration all alone isn't just about the gigantic cash that will be spent on the undertaking, however it’s a short time that will be contributed and the nature of work done that will be figured it out. There are numerous occasions where different firms select to convey their examination all alone, however later understand that they didn't possess sufficient expertise or energy for the activity. Numerous day cruise by, they transform into months and afterward long stretches of a bombed venture in light of the fact that the proprietor may not discover adequate time for the activity (Malhotra Birks, 2007, p. 256). Doing it without anyone else can be modest as far as cash, however expensive as far as bombed task or absence of results. Hence it isn't fitting for anybody to seek afte r such a venture without employing help from experts (Malhotra Birks, 2007, p. 256). This can just happen just; When one can practically discover time for the task in his own organization When one has the right stuff and device to dissect the information and make determinations When one has ability for making a report that will be trustworthy to different clients When one can have the option to continue a visually impaired research or have the option to discover an example sufficiently qualified to partake in the examination Conclusion Marketing exploration will assume a basic job in the development of HHI as it battles to set up a solid piece of the overall industry. The data from the showcasing exploration will empower the organization create techniques that will assist it with boosting its tasks and piece of the overall industry, thus making it to develop and grow steadily.Advertising We will compose a custom examination paper test on The Hamilton Health Inc Marketing Research ex plicitly for you for just $16.05 $11/page Learn More Reference List Burns, A.C. Ronald F.B. (2010) â€Å"Marketing Research,† sixth Edition. Upper Saddle River, NJ: Pearson-Prentice Hall. Squat, S. Housden, M. (2003) â€Å"Marketing Research for Managers,† third Ed, Oxford, ButterworthHeinemann Malhotra, N. Birks, D. (2007) â€Å"Marketing Research: An Applied Approach: third European Ed,† Harlow, UK, Pearson Education Wiid, J Diggines, C. (2010). â€Å"Marketing Research,† third Ed. New York, John Wiley Sons

Small Scale Industries Essay Example | Topics and Well Written Essays - 2500 words

Little Scale Industries - Essay Example For instance think about the instance of Jordan. The quality of SSI in Jordan was 84% of the all out set up businesses during the time of 1990-1998 which raised to practically 90% of the complete enterprises during the period of1999-2006 (Hachure refered to in Lozi, 2008).Contrary to this , the Mexican experience shows that lone 70.000 activities go to the second year from 200,000 began every year. (Bencivenga, V. Bruce, S. what's more, Starr, R. 1995). Various nations have diverse roof of work size for an industry to be marked as little scope. For e. g. 15 specialists in Iraq and Ghana, while Egypt, Belgium and Denmark have raised the roof for work not surpassing 50 laborers. Interestingly , nations, for example, France and Italy received the rule of 500 laborers to recognize little scope and different enterprises But in Japan and in the United States the all out number of laborers working in little scope businesses was set at 300 in Japan and 1000 specialists in the United States(Subramanian 1995). The all around significant division has not been liberated from difficulty and inconveniences in the post-changes period; regardless of whether it is absence of framework, innovation or is of credit crunch. The current research is an endeavor to break down national approach choices and industry activities influencing the area, especially in the creating countries where these industry have significant monetary significance.. 2. Writing Review 2.1 Pre-progression factors influencing SSI In the creating nations, Small scope Industries (SSI) have been pioneer in producing business. These have more noteworthy preferred position contrasted with the enormous ventures in assembling particularly in things that include a bigger portion of significant worth included from work. The SSIs utilize gifted as well as semiskilled and even incompetent work. Assembling segment has better possibilities in the exchange especially if the item is serious, sturdy and upto the measures (Morris and Basant, 2006)). The SSIs were adding to GDP significantly before advancement likewise (Table - 1) (World Bank, 1986). Morris and Basant (2006) have basically dissected a portion of the zones that have influenced development of SSI in India. These are: The analysts have discovered arrangements dependent on reservations, obligation concessions, coordinated credit, and government guideline, controls, and augmentation and such foolish approaches started at first for SSI; the full scale economy preferring strategies, for example, money related, monetary, framework and improvement situated remained insufficiently tended to. The non-reasonableness of framework by SSIs is a hindrance to their development and endurance in this progression period. SSIs have ability to develop upward gave given impulse Table - 1. The Japanese test has indicated the route concerning how the conventional ventures, delivering a wide assortment of purchaser items, could develop into little and medium endeavors (SMEs) when these can recharge innovation and don't have money related crunch. India, of all the creating countries, was at most noteworthy bit of leeway to money on falling duties under General Agreement on Tariffs and Trade (GATT) in material and many light building, handiwork and other assembling units.

Oxbridge Interview Questions English Literature

Oxbridge Interview Questions English Literature The OE Blog In a new series of blogs aimed at demystifying the Oxbridge interview process, we will individually explore real interview questions released by Oxford University and consider ways to tackle them and use them as springboards for discussion in front of an admissions panel. This week we consider a genuine question posed by admissions tutor Lynn Robinson, of Regent’s Park College to students applying to study English Literature: “Why do you think an English student might be interested in the fact that Coronation Street has been running for 50 years?” There are many different valid ideas an English student could bring to this question and it is important to remember that with these open ended questions the aim is to provoke discussion and raise interesting issues- so there is no single ‘right’ answer. Here are some different ways one might go about tackling the question: Interrogate the Question There is clearly a big difference between a popular television show and the English literary canon, so rather than dive straight into reasons, an interesting first step might be to think about the very different media of novels, print literature and televised drama; the different experiences they evoke and the different audiences they attract. It might be worth tackling some preconceived notions about the ‘types of people’ who are interested in literature and soaps, and whether these stereotypes are accurate or not. Think Laterally The popularity of a long enduring television show may be compared to the timeless appeal of certain novels and works of literature like Pride and Prejudice or Shakespeare. One could draw similarities between the way in which both Coronation Street and Pride and Prejudice deal with very universal questions, issues and ideas about the human condition and consider if this is the reason for their continued popularity. This could lead on to a discussion about the relevance of literary works and whether a text has the same ‘value’ if it does not directly relate to issues that are immediate and relevant to the reader. Pay Attention to Detail The question specifically asks why the student may be interested not in Coronation Street itself, but in the fact that it has been running for a long time, which suggests a specific focus on the reaction of an audience to the show, and what it is that makes a work of art popular and successful. This could result in a discussion of popular works of literature like the Twilight series, which are hugely successful and read by millions of people all over the world but are not necessarily considered ‘high art’ or ‘great literature’. Or of more demanding works like the novels of James Joyce, or the plays of Samuel Beckett, which are renowned for being difficult to understand and engage with, yet are considered to be of great ‘worth’ and high literary status. Feed into Wider Issues Admissions tutors will frequently use interview questions as a springboard to nudge a student towards a big issue or idea that is fundamental to the subject they are applying to study. Looking for ways in which the interview questions lead into such issues and showing that you are aware of them by widening the discussion is a great way to prove that you would be a perceptive and intelligent student to teach. In this case you might allow your discussion of the difference between ‘popular’ and ‘valuable’ television or literature to lead into the wider issue of whether popularity diminishes the value of a work of art, and whether an unpopular text should be considered less successful. A major literary question this could lead into would be the issue of the English canon how is it determined whether a certain text should be included in the canon or not, and what is the difference between the ‘success’ of writers who achieve canonical status and those who achieve popular succ ess?

Philosophy of Education Essay examples - 1208 Words

Philosophy As Abigail Adams once said, â€Å"Learning is not attained by chance, it must be sought for with ardor and attained to with diligence.† Just as students learn with ardor and diligence, teaching is also a profession learned with ardor and diligence to achieve excellence as a teacher in today’s classroom. As I have grown up in a family thriving with teachers, I have seen both lessons taught and lessons learned. Children can offer a unique reward; to see a child learn is an accomplishing and satisfying feeling. To teach is to be an intellectualist, dramatist, psychologist, and many other titles. Only teaching offers this wide range of possibilities—and what exciting possibilities these are! Teaching styles differ among†¦show more content†¦While the nature of students may be different, I feel the purpose of education should be similar to those performing as public educators. My overall view of the purpose of education is to make those whom I teach be tter. Primarily, I want my students to be intellectually better when they leave my classroom. With this purpose in mind, students can form educated opinions, live prosperous lives, and contribute their views to better society and our changing world. Another overall purpose of education is to inspire. Inspiration takes the shape of many forms and the teacher can be a most powerful example. As a teacher, one of the most inspiring lessons would be making others want to teach. I was inspired to become a teacher by one of my own high school teachers. It is the example of an inspiring teacher that prods others to follow in his or her footsteps. This is a goal I hope to accomplish as a public educator. Just as the purpose of teaching public education is important to me, the method in which I choose to teach is also so. I am a firm believer in repetition. Opening a particular lesson by reviewing information previously learned allows students to form associations, draw conclusions between the information, and study more effectively for quizzes and exams. I will also be a teacher who tries toShow MoreRelatedMy Teaching Philosophy Of Education880 Words   |  4 PagesAccording to the Education Philosophy test that we took in class, my education philosophy matched with social reconstruction. Social Reconstructionist believes that systems must keep changing to improve human conditions. Also, emphasizes social questions and to create a better society. Social reconstructionist believe that you have to start over to make things better. While going through the PowerPoint that explained what social reconstitution is, in a deeper way, I came to the conclusion that socialRead MorePhilosophy : Philosophy Of Education1328 Words   |  6 Pages Philosophy of Education Jihyae Choe Liberty University TESL 419 â€Æ' Philosophy of Education A good educator decides the direction of teaching based on a resolute educational philosophy. A firm and resolute philosophy does not equate with a fixed perspective, instead it is a strong foundation that can stabilize the life long educational career. In order to establish a firm philosophical basis, passion toward education should accompany proper understanding. Successful educators who establishedRead MorePhilosophy And Philosophy Of Education828 Words   |  4 PagesPhilosophy of Education Teachers, especially those in the early years of school, have the extraordinary task of instilling a life-long love of learning in their students. We are there to cultivate their young minds in an arena where children feel safe and secure while expanding and exploring their knowledge of the world around them. We are to create responsible, productive and model citizens of the world. We are given an incredible task to carry out! With that in mind, however education needsRead MorePhilosophy And Philosophy Of Education1866 Words   |  8 PagesPhilosophy of Education An educational philosophy gives teachers and all educators’ ways to use problem solving in schools. For a lot of practitioners, actual teaching has been reduced to action lacking of a rationale or justification. According to Alan Sadovick, the author of our textbook, a philosophy of education is â€Å"firmly rooted in practice, whereas philosophy, as a discipline, stands on its own with no specific end in mind† (Sadovnik, 2013, pg. 179). All teachers and prospective teachers haveRead MoreThe Philosophy Of Education And Education1175 Words   |  5 Pagesbeliefs is called a philosophy of education. â€Å"A philosophy of education represents answers to questions about the purpose of schooling, a teacher s role, and what should be taught and by what methods† (Philosophy of Education). Educational philosophies differ among all individuals in education. With individual educators, some choose a teacher-centered philosophy and others choose a student-centered philosop hy. It appears that both realms of philosophy play an important role in education inside the typicalRead MoreThe Philosophy Of Education And Education Essay1545 Words   |  7 PagesThe philosophy of education is not a topic that can be fully taught and understood by reading and studying a textbook, or a few textbooks for that matter. I believe that the philosophy of education is somewhat subjective, rather than objective, and that there exists numerous answers to what is the â€Å"philosophy of education†. I feel that one’s answers can not be expressed with a single word nor a sentence; and that one has to â€Å"experience† rather than just read to find the answer. Yes, a huge part ofRead MoreThe Philosophy Of Education And Education1201 Words   |  5 PagesThe philosophy of education seeks to study the process and discipline of education in order to understand how it works, improve its methods and perfect its purposes in today’s society. How this is done is determined by how well the learner internalizes the concepts of the discipline taught by the educator. Educators have a tremendous responsibility not only to prepare students for their lives ahead, but also to contribute to the evolution of knowledge for future generations. Each generation notRead MorePhilosophy Of Education And Education928 Words   |  4 PagesPhilosophy of Education I believe philosophy of education is defined with learning in many ways. In order to reach a certain level of learning there’s recourse along the way that defines the person and goal. John Dewey said â€Å"educational philosophy centers pragmatism and the method of learning by doing.† Purpose of Schooling A hundred years ago the definition and purpose of schooling changed tremendously. There was a point in time where education was very mediocre and a diploma was not requiredRead MorePhilosophy of Education985 Words   |  4 PagesMy Personal Philosophy of Special Education Christina L. Richardson Grand Canyon University: SPE-529N November 18, 2012 My Personal Philosophy of Special Education As educators, we need a foundation for why we want to teach, where students with different disabilities fit in that foundation, a rationale for how we teach, and a principle that keeps us striving to be the best educators we can be. The purpose of this essay is to point out what I believe the foundation, student location, rationaleRead MoreMy Philosophy On The Philosophy Of Education844 Words   |  4 PagesIn mathematics, as in life, everything must be brought to the simplest of terms. I base my teaching philosophy on the foundation that every student is capable of learning mathematics. I will strive, as a teacher, to ensure that my students are able to have a strong foundation of mathematical skills when they leave my classroom. Some students believe that they are not mathematically gifted; therefore, incapable of learning mathematics. I believe to the contrary, all students with motivation, sustained

Examine the Fields of Qualitative and Quantitative...

There has probably been more energy spent on debating the difference, advantages and limitations between qualitative and quantitative research methods, it can be said that this issue has been debated to death with many spending years proving which methods is the best. Qualitative and quantitative researches are the two basic research categories which are used in psychology, with both these type of research having advantages and best limitations to their use in researching. For quite a while there has been some discussion around which method of distinctions between Qualitative research and quantitative research. This has been fired in later years with some thinking that a combination of the two is best practice especially in social†¦show more content†¦This is a good example of this type of research has it outcome of this research depends on the observation on what Pavlov observed this is the main focus of this method. Another example of quantitative research is the Stanford prison experiment where the researchers observed a group of students that volunteered for this experiment when put in a made up prison, even though the experiment was shut down the outcomes of this research was still depending on what the researcher observed. Qualitative research key characteristics are the researcher immerse her/himself in the setting, contexts of inquiry are not contrived they are natural, want the subjects to speak for themselves, attend to the experience as a what not as separate variables, these is no one general method, the process entail appraisal about what was studied and it implies a direct concern with expertise as it is lived or felt or undergone (Hughes, 2006) The limitations of qualitative research is validity orShow MoreRelatedqualitative and quantitative research methods1823 Words   |  8 PagesPsychological Research Methods: Exploring Qualitative and Quantitative Research In psychology, answers to our questions are not as succinct as in other types of sciences, and the findings essentially depend upon the underlying epistemology used. This essay seeks to define and examine the fields of qualitative and quantitative research. 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Research questions can come from a verity of people: developed by program staff, evaluators, financial backers, and other community stakeholders (Taylor-Powell, Steele, Douglah, 1996). They can help guide the researcher down the correct path of the program planning process. One focus of the r esearch question is to facilitate conclusion aboutRead MoreQualitative Research in Instructional Technology Essay2865 Words   |  12 PagesWHAT IS QUALITATIVE RESEARCH? One of the trends over the past decade has been the growing use of and interest in qualitative research for educational research. Qualitative research, broadly defined, means any kind of research that produces findings not arrived at by means of statistical procedures or other means of quantification. Where quantitative researchers seek causal determination, prediction, and generalization of findings, qualitative researchers seek instead illumination, understandingRead MoreConsumer Behavior Research9154 Words   |  37 PagesCHAPTER 2 Consumer Research LEARNING OBJECTIVES After studying this chapter students should be able to: 1. Compare the differences between customer research and marketing research. 2. Describe the differences between quantitative research and qualitative research. 3. Understand the use of positivist and interpretivist research. 4. Describe the steps in the consumer research process. 5. Explain the difference between primary and secondary research. 6. Discuss the differences betweenRead MoreQualitative Research Methods6311 Words   |  26 PagesPROJECT QUALITATIVE RESEARCH METHODS FROM AN ORGANIZATION MANAGEMENT PERSPECTIVE à hsan Ulaà ¾ Kocaoà °lu JANUARY 2006 CONTENTS Definition of Qualitative Research in Social Sciences Approaches to Management Research Positivism versus Phenomenology Deductive and Inductive Schools of Thought in Management Research Major Qualitaitve Research Approaches Ethnographic Approach Phenomenology Field Research Grounded Theory Case study Action Research Narrative research Qualitative DataRead MoreBiases Are Factors Which Affects The True Results Of Any Research Study3014 Words   |  13 PagesBiases are factors which affects the true results of any research study. Ellis (2010) suggests a carefully designed study should be free of bias but are inevitable in reality. Firstly, in Chilver’s et al’s (2001) paper, patients were allowed to complete the data collection questionnaires at home which could result to bias. This is because there is no guarantee that patients completed the forms themselves (barns and groove 2003) Furthermore, there is a potential for sampling bias as some of theRead MoreScientific Method and Research2600 Words   |  11 Pagesï » ¿ 1. Name of Course/Module: Research Method 2. Course Code: BT 21603 Research Method 3. Name(s) of academic staff: Dr. Janice L. H. Nga  Ã‚   (Room No. 10, Level 3, SPE. Ext. 1640, Email: janice@ums.edu.my;janicenga@yahoo.com) Dr. Zakariya Belkhamza (Room No. 26, Level 3, SPE. Ext. 1555, Email: zakariya@ums.edu.my) 4. Rationale for the inclusion of the course/module in the programme Doing research is an important activity of the for today’s business environment. Business andRead MoreLiterature review theoretical framework20677 Words   |  83 Pageshow branding can assist companies to achieve their organisational presence in the marketplace. Consequently, as there is inadequate research on branding literature, this study helped to establish a comprehensive understanding regarding the effectiveness of branding for small independent organisations. Therefore, this management report addressed the main research question of ‘how can small independent businesses use branding to create its presence in the marketplace?’ Accordingly, this investigationRead More‘Effects of Globalization and Cross-Cultural Experiences in Education Sector’4106 Words   |  17 Pagesbasis. The main objective of my research is to acquire as much information as possible and develop extensive knowledge of the research subject. Therefore employing a mixed method approach seemed appropriate. Going forward using a flexible investigatory technique through combined deployment of systematic research review and documentary research, could enable addressing a wide range of research questions and quantitative analysis as well as qualitative study of the research data gathered. Henceforth implementing

Bite Me A Love Story Chapter 4 Free Essays

4. Good-bye Love Lair BEING THE JOURNAL OF ABBY NORMAL, Triumphant Destroyer of Vampyre Kitties I weep, I brood, I grieve-I have sniffed the bitter pink Sharpie of despair and mascara tears stripe my cheeks like a mouthful of chewed-up black Gummi bears has been loogied in my eyes. Life is a dark abyss of pain and I am alone, separated from my darling delicious Foo. We will write a custom essay sample on Bite Me: A Love Story Chapter 4 or any similar topic only for you Order Now But check it-I totally kicked ass against a gang of vampyre kitties. That’s right, kitties, meaning many. No longer does the huge shaved vampyre cat Chet stalk the City alone; he has been joined by many smaller and un-shaved vampyre cats, many of which I turned to kitty toast with my most fly sunlight jacket. Right outside our loft, they were attacking that crazy Emperor guy and his dogs and I saved them by running out into the street and hitting the lights. It was pure techo-carnage, blood everywhere, and a little Japanese guy with a samurai sword doing the serious Ginsu on the kitties as they attacked. I know what you are thinking. Ninja, please†¦ I know, OMFGZORRO! A samurai in Sucker-Free City! I didn’t even try to convince the cops when they came. They were all, â€Å"What up?† And I was all, â€Å"Nothing.† And they were all, â€Å"What’s all this?† Pointing to the blood and steaming kitty ashes and whatnot. And I was all, â€Å"Don’t know. Ask him. I just heard some noise so I came out to check it out.† So they asked the Emperor and he tried to tell them the whole story, which was a mistake-but he’s kind of insane, so you have to give him a break. But they put him in the car anyway and took him and his dogs away, even though it was totally obvious that they knew who he was and were just being dicks about the whole thing. Everyone knows the Emperor. That’s why they call him the Emperor. ‘Kayso, Foo finally came home and I jumped into his arms and sort of rode him to the ground with a massive tongue kiss so deep that I could taste the burned cinnamon toast of his soul, but then I slapped him, so he didn’t think I was a slut. (Shut up, he had wood.) And he was all, â€Å"Stop doing that, I don’t think you’re a slut!† And I was all, â€Å"Yeah, well then how did you know that’s why I slapped you, and where the fuck have you been, my mad, manga-haired love monkey?† Sometimes it’s best to turn the tables and start asking questions when your argument sucks ass. I learned that in Introduction to Mass Media class. And Foo’s all, â€Å"Busy.† And I’m like, â€Å"Well you missed my heroic warrior-babe assault.† And I, like, told him the whole thing and then I said, â€Å"So, now there’s a lot of vampyre cats. What’s up with that, nerdslice?† Which is a pet name I have for Foo when referring to his mad science skills. And he’s all, â€Å"Well, we know that there has to be an exchange of blood from the vampyre to its victim before the victim dies, otherwise it just goes to dust.† And I’m like, â€Å"So Chet’s smart enough to know that?† And Foo’s all, â€Å"No, but if a cat’s bitten, what’s the natural thing for it to do?† And I’m all, â€Å"Hey, I’m asking the questions here. I am the boss of you, you know?† And Foo totally ignores me, and he’s all, â€Å"They bite back. I think Chet is changing the other cats by accident.† â€Å"But he drained that parking cop and she didn’t turn.† â€Å"She didn’t bite him back.† And I’m all, â€Å"I knew that.† And Foo’s like, â€Å"There could be hundreds of them.† And I’m all, â€Å"And Chet led them here. To us.† And Foo’s all, â€Å"He marked this as his territory before the old vampyre turned him. He sees this as his place. The stairway still smells like cat pee.† And I’m like, â€Å"That’s not all.† And Foo’s all, â€Å"What? What?† And I totally slip into my dark mistress voice and I’m all, â€Å"Chet has changed. He’s bigger.† And Foo’s all, â€Å"Maybe his coat has just grown back.† And I’m all ominous like, â€Å"No, Foo, he’s still shaved, but he’s a lot bigger, and I think-† I paused. It was very dramatic. And Foo’s like, â€Å"Tell me!† I sort of fainted all emo into his arms. And he totally caught me like the dark hero of the moors that he is, but then he harshed the romantic drama of it all by tickling me and going, â€Å"Tell me, tell me, tell me.† So I did, because I was close to peeing myself, and I’m totally not into that kind of thing. â€Å"I think we have to worry about the little samurai guy turning, which would not be good, as he is full badass, despite his deeply stupid hat and socks.† And Foo was all, â€Å"Did he bite them?† And I was all, â€Å"He was full-on covered in vampyre kitty blood. Maybe some drops got in his mouth. Lord Flood said he accidentally turned that blue ho from one kiss on the bloody lips.† And Foo’s like, â€Å"Well we need to find him, then. Abby, we may not be able to handle this. We need help.† And he’s all nodding to the statue of the Countess and Lord Flood. And I’m all, â€Å"Do you know the first thing that will happen if we let them out?† And Foo’s all, â€Å"Jody will totally kick our asses.† And I’m like, â€Å"Oui, mon amour, epic ass-kickings pour toi and moi. But you know what’s even scarier?† And Foo’s all, â€Å"What? What? What?† Because French drives him mad. So I’m like, â€Å"You still have wood!† And I squeezed his unit and ran into the bedroom. ‘Kayso, Foo chased me around the loft a couple of times, and I let him catch me twice, just long enough to kiss me before I was forced to slap him-well, you know why-and run away. But as I was prepared to let him think I would surrender to his manly deliciousness, I’m all, â€Å"You could turn me to a vamp and I could use my dark powers to scoop Chet’s litter box of destruction.† And Foo was all, â€Å"No fucking way. I don’t know enough.† Then someone started pounding on the door. And not a little â€Å"Hey, what’s up?† pound. Like there was a big sale on door pounds down at the Pound Outlet. Buy one, get one free at Pounds-n-Stuff. I know. WTF? Privacy much? Pounding on the love lair. JODY It was like perpetual â€Å"not quite lunchtime† in her cubicle at the insurance company, back in ancient history, three months ago, before she was a vampire. Every sundown, for about fifteen seconds, Jody awoke and panicked over the hunger and constraint until she was able to will herself into mist and float in what she thought of as the blood dream, a pleasant, ethereal haze that lasted until sunup, when her body went solid inside the brass shell and for all practical purposes, she became dead meat until sundown came round again. But sometime around the end of the first week of freakouts, she realized that she was touching Tommy. That he was in the bronze shell with her, and unlike her, he couldn’t go to mist. She should have taught him, she knew, just as the old vampyre had taught her, but now it was too late. Maybe, since she couldn’t move enough to tap a message with her finger in Morse code, let alone talk, she could reach out to him, somehow connect with h im telepathically. Who knew what kind of powers she might have that the old vampyre had forgotten to tell her about. She concentrated, pushed, even tried to send some sort of pulse to the places where their skin touched, but all she got back was an extended, jagged, electric panic. Poor Tommy. He was there all right. Alive and mercilessly aware. She tried to reach him until she could bear the weight of her own hunger and panic no longer. â€Å"Abby, if I ever get out of here, your narrow ass is mine,† she thought before fading to mist and blissful escape. INSPECTOR RIVERA It wasn’t a homicide, strictly speaking, because there was no body, but there was a traffic enforcement officer missing in action, and it had involved the Emperor and a certain block of light industry buildings and artist lofts south of Market Street that Rivera had flagged for notice if anything happened there. And something had definitely happened here, but what? He lifted the collar of the empty traffic officer’s uniform with the tip of his pen to confirm that the fine gray ash was not on the sidewalk underneath, and it wasn’t. Inside the uniform, on the sidewalk at the cuffs and collar of the uniform, yes, but not on the sidewalk under the uniform. â€Å"I don’t see a crime,† said Nick Cavuto, Rivera’s partner, who, if he’d been a flavor of ice cream, would have been Gay Linebacker Crunch. â€Å"Sure, something happened here, but it could have just been kids. The Emperor is clearly nuts. Totally unreliable.† Rivera stood up and looked around at the blood-soaked street, the ashes, the still-flashing light on the parking cart, and then at the Emperor and his dogs, who had their noses pressed to the back window of their brown, unmarked Ford sedan. Rivera’s flavor was Low-fat Spanish Cynic in an Armani cone. â€Å"He said cats did this.† â€Å"Well there you go, an Animal Control issue. I’ll call them.† Cavuto made a great show of flipping open his mobile and punching at the numbers with his thick sausage fingers. Rivera shook his head and crouched over the empty uniform again. He knew what the powder was, and Cavuto knew what the powder was. Sure, it had taken them a couple of months, and a lot of unsolved murders, and watching the old vampire take enough gunfire to kill a platoon of men, only to survive to kill a half-dozen more people, but they had finally caught on. â€Å"It wasn’t cats,† Rivera said. â€Å"They promised to leave,† Cavuto said, pausing in his display of percussive dialing. â€Å"The creepy girl said they left town.† They, meaning Jody and Tommy, who had promised to leave town and never return. â€Å"The Emperor said he saw the old vampire get on a ship-a whole bunch of them sail away.† â€Å"But he’s totally unreliable,† Rivera said. â€Å"Most of the time. This is not-â€Å" Rivera held up a finger to stop him. They had agreed never to use the v-word when others were around. â€Å"We have to go see the spooky kid.† â€Å"Noooo,† Cavuto wailed, then caught himself, realizing that for a man of his size, appearance, and occupation, that whining over having to confront a skinny teenage girl was, well-he was being a huge wuss-that’s what. â€Å"Man up, Nick, we’ll tell her not only does she have a right to remain silent, it’s an obligation. Besides, I called in backup.† â€Å"I should probably stay in the car with the Emperor. See if he remembers anything else.† Just then there was a commotion at the crime scene tape and a uniformed officer said, â€Å"Inspector, this woman wants through. She says she has to see her daughter, who lives in that apartment.† The officer pointed to the fire door of the loft where the spooky kid lived with her boyfriend. An attractive blond woman in her late thirties wearing paisley medical scrubs was trying to push past the officer. â€Å"Let her through,† Rivera said. â€Å"Look, Nick, an angel come to protect you.† â€Å"Oh God save me from fucking neo-hippies,† said Gay Linebacker Crunch. How to cite Bite Me: A Love Story Chapter 4, Essay examples

Beowulf Vs Grendel Essay Example For Students

Beowulf Vs Grendel Essay Beowulf vs. Grendel Beowulf and Grendel are two tales. They share subject matter. They share plot. They share setting and tell of the exact same events, but Beowulf and Grendel have two entirely different themes. Beowulf is an epic poem about the honesty, bravery, and humility that defined the ideal Dane. John Gardner’s Grendel, a retelling of Beowulf, is a story about growing up and searching for the answers to Why? and How? Gardner shows incredible skill when he writes an entirely different story while using the same facts as another tale. Some say that Grendel is simply a satire that makes Grendel the hero and Beowulf the villain. This is clearly true, but this train of thought can be followed further. Grendel was written in 1971. The late sixties and the early seventies made up one of the greatest social revolutions in the history of the United States. This social revolution was all about asking Why? and How? it was all about the search for enlightenment. If, for a minute, we ignore the fact that Gardner follows the same story line as Beowulf, we will see that Grendel is constantly asking Why? and How? and searching for enlightenment. Most of Grendel is about Grendel searching for reasons for his existence, peoples existence, and the existence and reasoning behind most anything he sees. He begins by asking his mother, who is of no help. He then goes on to ask the Dragon, who is little comfort with his pessimistic and heartless answers. Grendel is feeling emptiness, a lack of understanding, and he is simply searching for something to fill this hole. This search for understanding is a human trait. Grendel has all the traits of a human and therefore an outcast of his own society. It is impossible for him to communicate to his mother, and there is no other character for us to compare him to as a peer. If we look beyond his outward appearance, we see a confused young man. Unfortunately for Grendel, he is not a man. He is a lonely beast whose only purpose on this Earth is to keep mans population under control. This is discovered with the help of the Dragon, the only source of enlightenment Grendel has. Grendel is truly a man in beasts clothing. Like Frankenstein’s monster, Grendel, has a heart and soul. Like Frankensteins monster, Grendel will never be accepted by society. It is a sad story. It is a deep and complicated story about the search for truth and answers to the unknown. Grendel is burdened with the human desire to know all. Beowulf is a tale about a hero which has passed on for centuries. It is simple. It is simple because Beowulf is completely admirable, and completely unrealistic. Beowulf possesses no faults except old age; something he cannot avoid but still handles with great grace. Grendel is a more believable, well-rounded character. He shows a struggle that we all know. He has a conscience and makes mistakes, just like any other man. He also seeks the truth as to why this is the case. When both stories are examined in this light, we see that Grendel is a man, and Beowulf is a god. Gardners reasoning behind Grendel is as much a mystery as is the author of Beowulf. The point is that plot and setting are not the most important parts of a story. Bibliography:

Deceiving patients with placebos

Coursework piece 1 Essays

Coursework piece 1 Essays Coursework piece 1 Essay Coursework piece 1 Essay The candidate uses and develops relevant knowledge in a sustained account of the changes made at Ightham mote over time. The candidates cover the site fully and supports most claims effectively with evidence including annotated illustrations. Some awareness is shown of Ightham Mote as a historical source.Question 1 (9-10 level 4)As Level 3 and the candidates also makes reasonable judgements that show an understanding of the complexity of the site and its past. The candidate may comment on the pace and degree of change. The candidate will give a clear account of the changes and development using a wide range of evidence to support their claim. Answers will also give a clear assessment of the value of the site as a historical source.Question 2 (8-12)Candidates answer discuss a wide range of factors. Answers attempt to assess relative importance and support the points with evidenceQuestion 2 (13-15)Candidate will consider a wide range of factors (as level 3) a nd will reach a substantiated judgement about their relative importance. Answers will show awareness of different types of causes e.g. political, economic social and chance.Question 1Ightham Mote started off by having one front. Now when you look at this country house you can see many changes have been made. Probably the first thing you will notice is that the house has been expanded a lot, there are now four fronts. Many other interior changes have been made to the house.The Great HallThe Great Hall was built in the 1330s. It is known that the room was built in this time as ring tests have been taken out on wood found in the room on the ceilings.A large window was put into the opposite wall to the fireplace by the Haunt family. This window was then changed by Sir Richard Clement. Below is the window. I have explained the changes which have been made.The CryptThe Crypt is probably one of the oldest rooms in the house. It has been built under the Old chapel. It is the room in the hou se which has been changed the least. It has been lefty as it was in the beginning however it shows us what it was like in the times it was used.The Oriel roomThe Oriel room has changed quite a lot since it was first used. In 1330 it was a basic empty room with small window at the front. This was all changed. Windows were added and changed, fireplaces were added and so were separate levels.The Old Chapel and New ChapelThe Old chapel was used every day. It lies above the Crypt and was part of the original building. Only the men were allowed to sit in here during the service. In the room next door the woman sat of the service. There was a hole in the wall so that they could look through and see what was going on. This room had a fireplace inserted after quite a while. It was also changed into two separate rooms. This can be seen by the fact that there are holes halfway up the wall where the floorboards would have been originally. Also we know this because the windows have been changed. Originally there was only one set which went the full length, ceiling to floor however, now there are two sets of windows. One set on normal level and another set a lot further up.When Dame Dorothy moved into the house she moved the chapel into a different room which wasnt used as much. This was then named the New Chapel. She got permission to hold and hear sermons in her own home so that she could use the room. On the next page is a picture of the new chapel.The Drawing roomThis room was added at a later day. The room first came to use when Dame Dorothy owned the house. She felt there was nowhere for her to relax with guests so she changed this room. There have been several changes made to this room.The West frontThere have been quite a few changes to this front over the years. The Haunt family added this front to Ightham Mote in the 15th century. The lower part of the tower is thought to have been built between 1330 and 1340. Here is a picture of this front.Here is a close-up of west side where the drawing room is.The CourtyardThis is the centre of the house. When you first enter the house this is where you will find yourself. From here you can access all rooms on the bottom level. It has been made up by each of the sides of the house that have been added over the years.From looking at this house I have learnt several things. The house has been left as it was. Unfortunately we have little written evidence about the house and when alterations were made. However the house is very useful as the alterations that were made have not been covered up. Therefore we can see how things were made and when they were made/put into the house. We can therefore tell which owners made the changes. So we can try and work out reasons for why they may have made the alterations.The site gives us ideas about what the designs of houses were like over the period of time 1399 and 1889. If shows us how styles and ideas for building has changed. Also interior decorating can tell us ab out the time.Overall I think that the site is very useful and can tell us a lot about the history of the house. If the alterations had been covered up more then I do not think that the site would have been as useful to us. This is because then we couldnt see how it changed and made us realise why it may have been changed.Question 2As I have already explained there are many ways in which Ightham Mote has changed over the years. Many of the changes have been made for specific reasons. The different owners have made all the changes as they have moved into the house to make it their own. The Haunts were the first family to own Ightham Mote in the period of time 1399 to 1519. They ended up running out of money. They were executed for being to close to the king who reigned before the one who was on the throne at this time. The house was bought in 1521 by the Clement family. Sir Richard Clement owned the house until 1544. The final family I have looked at was the Selby family. They bought the house in 1591. The house finally left the Selby family in 1980 this family probably made the most changes to the house.There are probably two main reasons why all of these changes were made to this house. These are the main reasons however there may be other smaller reasons.Religion played a big part in the lives of people around in this period of time. It made many changes in how people lived. People liked to be associated with royalty as it gave them a higher status. This is one of the reasons we think that some of the changes were made to the house. To make them seem closer to royalty. Sir Richard Clement put in the large window with the symbols of the king, the queen and the Tudor rose. He also put in the ceiling in what is now the new chapel. It is thought that he did this because he was expecting the king to come and visit. This shows that people always wanted to impress royalty. The slightly odd thing about this house is that even after Henry VIII had divorced his wife an d had demanded that anything that was in honour of her was destroyed; the ceilings and windows were still left in the house.Status and wealthy ness also played a large part in peoples lives. People liked to show off. Nowadays people show wealth off by their cars and clothes. However, when this house was owned people showed off by their house. Decoration, size and additions to your house showed wealthy ness. This then showed status. The wealthier you were the higher status you were. This meant that people tried as hard as they could to have whatever was in fashion at the time for their house. An example of this is the Oriel window in the Oriel room. Sir Richard Clement bought this and installed it. At the time these types of window had a use however, Sir Richard Clement didnt buy it because of its use, he bought it because it showed wealthy ness. He also put in the gatehouse for decoration. There was no actual need for it however he wanted it to show off his wealthy ness. At a later date, another family added crenulations to the gatehouse. At the time that these were added they were generally put onto buildings as an aid of protection. However the family just put them on to show their wealthy ness and status. We know this because there are little shelters behind them which mean that there would be no room for people to stand behind them.Fashion also was quite important at the time. Changes were also made to the house because of fashion. For example the Oriel window was fashionable at the time. It was popular to have in houses. Therefore Sir Richard Clement bought one to put in because it showed wealthy ness and to keep in with what was in fashion.From this we can see that basically all anyone at the time wanted to do was impress people. Whether it was neighbours or royalty. This shows that people were quite shallow at the time. From the country houses we can tell a lot more than just what changes have been made. We can learn about why people did things and what people were actually like.

Examples of winners and losers from international trade Research Paper

Examples of winners and losers from international trade - Research Paper Example Also known as the sellers. The main aim of trade is to get profits and this is greatly received by the producers of the Chinese products that are exported to other countries such as USA. International trade also exists between countries such as Brazil and Japan. Japan is a renowned producer of motor vehicles, non-electrical machinery, tools and mechanical apparatus, iron and steel products just to name a few. Brazil on the other hand is a renowned exporter of soybean, orange juice, iron ore, oil, coffee and raw sugar. Trade between these two countries has winners and losers just like the previously mentioned between USA and China. The winners in the trade are the consumers in the country buying the products. For example in this case, when Brazil exports its products to Japan, the winners are the consumers or the people buying the products in Japan. Other winners are the producers of the products in Brazil who sell the produce or export the produce to Japan. The losers involved in thi s example of trade are the producers of the similar type of imported products in Japan. The producers of the similar type of products imported are losers because they will not have market for their products in Japan. The consumers of the exported products in Brazil are also losers in the trade. This is because most products produced are exported hence there will not be available products for the consumers to use. International trade involves several laws. One of them being the law of comparative advantage. The law of comparative advantage is a fundamental economic principle that explains the disparities experienced in trade between rich and poor nations. It states that every country production...International trade involves several laws. One of them being the law of comparative advantage. The law of comparative advantage is a fundamental economic principle that explains the disparities experienced in trade between rich and poor nations. It states that every country production activi ty that provides a lower opportunity cost than that of another country. It explains how and why there is an inclination by technologically superior countries to purchase goods from technologically inferior countries. This in essence means that both the trading nations can benefit mutually by each country producing goods with lower levels of opportunity costs. This is aimed at balancing the economies of scale as far as international trade is concerned. This can be further divided into two related concepts: †¢ Absolute Advantage: This refers to the ability of a country to produce more goods using fewer resources. This in most cases is facilitated by superior technology as employed in the processes of production, manufacturing and transportation therefore developed nations have an absolute advantage over the developing nations which are yet to utilize technology in its entirety. Hence the developing nations are mainly net importers while most developed nations are net exporters. †¢ Comparative Advantage This is the ability of a country to produce one type of food at a much lower opportunity cost than other goods, as compared to production in other countries.

Taxation and you must use Ireland taxation to do this essay

Taxation and you must use Ireland taxation to do this - Essay Example Failure to retain it, it will expose Sonya to parents original CGT that was evaded by Retirement Relief and any CGT liability on their own disposal. This implies that there will be no capital gains tax liability when Tom transfers the business to Sonya. Disposal of shares in family trading company to Sonya will require standard qualifying conditions, control voting rights requirement and working directorship for 10 year and 5 year periods. Sonya must also own 25% or more of the voting rights in the company or own 10% or more of the voting rights in the company. In addition, the family must own 75% or more which includes the individual’s own 10% throughout the 10 year qualifying period. ii) The transfer of the business to the local businessman is also qualifying since Sonya is above 55 years and it involves the transfer of shares in the family trading company. Disposal to others are exempt from CGT if the gross sales proceeds from qualifying assets during the individual’s lifetime from the age of 55 onwards does not exceed â‚ ¬750,000. In the case of sale to the local businessman, the amount of 850,000 exceeds the set limit of 750,000. The capital gains tax liability will be calculated as follows b) If Tom transfers his business to his daughter, there will be no capital gains tax liability, but when he sells the business to the local businessman there is a capital gains tax liability of 50,000. This can be analyzed in the sense that an increase in the capital gains tax liability minimizes tax liabilities. Therefore, Tom should consider selling the business to the local businessman so that he can minimise the tax liabilities. It will also help to minimise the requirements of directorship and control of voting rights. There is no consideration if Sonya agrees with Tom to take over the business now since it is within the family and she has worked for 5 years plus the current year. However, if Sonya

Toyotas Ethical Issues

Toyotas Ethical Issues Business ethics, guiding decision-makings and policies, is concerned with good and bad or right and wrong behaviors and practices within business context(Carroll and Buchholtz, 2008, p242). Based on its great influence on the thinking and acting of all economic entities, whether private companies or state-owned enterprises, business ethics has become a real hot business principle. It appertains to relations between stakeholders and shareholders, between employees and employers, between customers and corporation; it dedicated to product quality, customer satisfaction as well as social responsibility. With the imperative consensus on the reconstruction of social values, business ethics is bound to be pivot and prerequisite for business. However, Carroll and Buchholtz (2008) stated actual business ethics seems to be improving but not at the same pace as public expectations are rising(Carroll, 2008, p242). Furthermore, the economic globalization piles increasing pressure on international business ethics. From the case of Toyotas recall problem, it is drawn that business ethics is ubiquitous and affects a companys development and prosperity strongly. For the purpose of this essay, it is essential to identify its significance and implementation in enterprises. This essay will firstly elaborate Toyotas ethical dilemma involved in its recall. Following this, it will analysis the origin that creates Toyotas ethical dilemma, with a combination of some related theories about business ethics, such as Stakeholder Model, Corporate Social Responsibility (CSR). Finally, some considerable recommendations for Toyota to address this problem will also be made. 2.0 Toyotas Ethical Dilemma General Background of Toyota Toyota Motor Corporation is a multinational corporation headquartered in Japan. Through tremendous development, it currently boasts about 183 billion in annual sales and is the worlds largest automaker, which has the business of which covers many countries and territories including America, Europe, Africa and Asia (Pride et al, 2009, p243). Since its foundation, Toyota continuously conducted business activities under the guiding principle of contributing to the development of a prosperous society through the manufacture of automobiles. The guiding principle, as well as Toyotas CSR policies, serves as the foundation of its business (Toyota Official Website, 2010). However, now Toyota faces a series of embarrassment caused by its vehicle recall. In the beginning of 2010, due to a defect in its accelerator pedals, the company recalled eight million cars around the world (The Times, 2010). The global large-scale recall focalized Toyota once again. Ethical Problem Involved in Toyotas Recall Apart from its quality defect, more and more people began to accuse of Toyotas loss of ethics as a big business before and during its recall. Despite under multi-accusation and criticism, lacking initiative, Toyota did not respond timely. Originally, it attributed the safety issue to the floor mats and denied defective vehicles design; subsequently, its quality problems can not be covered up any longer. Nevertheless, in order for protecting its own business interests and corporate image, Toyota still took the chances and did not recall involving vehicles. Even when appearing in the U.S. Congressional hearings, Toyoda firmly insist that electronic throttle control system has nothing to do with the safety issue, throwing the issue of pedal safety to Toyotas suppliers. More specifically, according to U.S. lawmakers, Toyota hid internal test data in its secret book and refused to hand over evidence of safety defects involving its cars. At the same time, documents obtained by the Congress ional Oversight and Governmental Reform Committee demonstrated that Toyota deliberately withheld key information of crash victims (The Times, 2010). Finally, Toyota could not quibble about its intention to try to conceal the defect or reduce the recall range, which is also a direct challenge to its reputation. Clearly, Toyotas approach is not a right one that a responsible company should adopt when problems exist. To some extent, this is not a blunder of its decision-making but the lack of business ethics. Effects of the Ethical Problem to Toyota At present, Toyotas recall problem seems not to be curbed but ever-widening. Having recalled a wide scope of vehicles, Toyota still has to face the U.S. criminal probe and litigation. What is more severe, with its market having been seriously affected, Toyota also suffered a crisis of confidence worldwide, which is undoubtedly a deadly threat to the worlds top-ranked automaker. It is considered that Toyota has paid a terrible price due to ethical dilemma rather than quality problems. 3.0 Analysis and Discussion There are multiple reasons that caused Toyotas recall crisis, including supply chain mismanagement and its stringent cost control etc. While, the root on ethical dimension should not be neglected. Toyota Attach Great Importance to Economic Benefits but Neglect Corporate Social Responsibility (CSR) Toyota exceeds General Motors in 2008 as the worlds largest automaker. It is in this process that Toyota introduced a relentless cost control and simultaneously reduces its concern for quality. Toyoda acknowledged that in the past decades, Toyota was committed to expanding business scale and economic benefits, elevating market share and lowering costs; while giving up priority to product safety. In the harsh reality of competition, Toyota gradually goes away from the traditional Corporate Social Responsibility (CSR) it has been proud of in a sense. Corporate Social Responsibility (CSR) is a business concern for societys welfare; a capacity to treat the stakeholders of the firm ethically or in a responsible way, and it is interpreted by managers who consider both the long-range best interest of the company itself and its harmonious relationship to the surrounding society (Lamb, 2008, p66). As for its wider aim, Hopkins(2007) suggested that it is to create the higher and higher standards of living for people both within and outside a certain company, while preserving the profitability of this focal corporation (Hopkins, 2007, p16). Corporate Social Responsibility is comprised of three concepts, including Corporate Social Responsibility(CSR1), Corporate Social Responsiveness(CSR2) and Corporate Social Rectitude(CSR3). Banerjee (2007) defined CSR2 as the ability of a corporation to respond to social pressures. Compared to CSR1, which has a normative basis to instruct a company what should to do, CSR2 provides a more strategic and managerial focus; that is, it is about what issues a firm choose to address and its policies and actions to address the issue (Banerjee, 2007, p20). CSR2 can be reactive, defensive or responsive. Unfortunately, Toyota adopted the reactive one; it did not make an active response, let alone an effective one. It was not until the crisis went beyond control that Toyoda appeared to apologized to the consumer and explained the situation. To our knowledge, CSR2 is a part of social policy process, whose concentration is on the organizational process for determining implementing and evaluating the firms capacity to anticipate, respond to and manage the issues and problems arising from claims of stakeholders (Sims, 2003, p51). The undisputed is that in its CSR2 process, Toyotas reac tion is passive and slow all the time, which also illustrated its attitude as prevaricated, procrastinative and arrogant. When it comes to CSR3, it refers to the moral correctness of the policies or actions taken (Carroll and Buchholtz, 2008, p56). Frederick in 1987 indicated CSR3 involved a pervasive sense of rightness, respect and humanity that would put publics values and ethics at the center of the companys concern, policies and main decision-makings (Scherer, 2008, p57-58). However, in its recall process, Toyota treated consumers in different regions in significantly differentiated way. As can be seen from Figure3.1, compared to the large amount of recalled vehicles in U.S. and European markets, the number of those in Japanese, in particular Chinese market is very small. In China, the worlds fourth largest market of Toyota in 2009, the recalled number is only 75,552, only accounting for one-tenth of Toyotas total sales in China, and one-third of the quantity recalled in Japan. What is more, type recalled is only the RAV4, while others are excluded. However, they belong to the list of Camry, Crolla and Highlander that has been recalled in U.S. market. Meantime, observant people have found such a delicate situation. In the U.S., in addition to apologizing, Toyota would also pay a high cost, which is comprised of not only the huge recall loss and kinds of fine, but also claims from U.S. consumers. Yet for Chinese consumers, Toyota is unwilling to provide alternatives, let alone financial compensation. Undeniably, Toyota is quite familiar with the hidden rules in Chinese auto market, where a comprehensive recall system has not been established, and it is adopting an appropriate way in accordance with Chinese law to deal with the recall. However, for Toyotaa company who always seek excellence, not breaking the relevant laws and regulations is not enough to convince people. In the CSR3 context, Toyota did not serve Chinese customers who are the same important to it equally. Although within the law, its discrimination against Chinese consumers is not an ethical behavior. Source: China News (up to 10 February, 2010) -Toyota Puts its Focus on Shareholders but not Stakeholders From a general view it seems that corporate stakeholders show the trend of proliferation and diversification. Therefore, it is necessary to clarify and thus effectively balancing the interests and needs of various stakeholders. To achieve this, it can draw reference to the Shareholder and Stakeholder Model. The Shareholder Model, known as an external and independent orientation, is to improve the wealth prospects of investors. On the contrary, firms who adhere to the Stakeholder Model promote an internal control focus and will promote its performance and thereby offer favorable returns for stakeholders who share an interest in the company. This will stimulate a supportive and positive environment for the company (Kakabadse, 2004, p234). In the recall, the stakeholders facing Toyota is not just consumers, but also government, regulators, competitors and media etc.. Hence, Toyota should not only be quick to solve problem in recall, but also be cautious to balance its stakeholders expec tations and needs. Kakabadse (2004) also pointed that the pursuit of profit for shareholders may become secondary when aim of Shareholder Model sharply conflict with the broader stakeholders requirements. Put in another way, Stakeholder Model should be preoccupied with wealth creation for shareholders; if not, there will exist great contradictions between corporates economic benefits and stakeholders interest, leading enterprises into ethical censure. Toyotas recall problem is just a typical. Toyota, addicted to the competition with General Motors, has been expanding its global scale. However, its proud Lean Manufacturing loses control after rapidly spreading all over the world, with the balance between minimum cost and optimal products being broken. In order to maintain constant revenue, Toyota place cost reduction overwhelmed, largely abandoning stakeholders interests; therefore its product quality problems are boomed to arise. In a sense, it is because Toyota ignored a balance of interests of stakeholders that contributed to its present ethical dilemma. Recommendations Restore the Situation Now the primary task for Toyota is to contain the intensified situation. It has been found that product recall has become one of the recognized best practices to maintain corporate reputation when quality problem and crisis emerged. So it is acceptable that Toyota recall all of its defective vehicles regardless of their amount. Although great expenditure on recall is unavoidable and the brand may be frustrated severely, but consistent large-scale recall will allow consumers to experience Toyotas sincerity and faith; that is, its ethical commitment as a responsible big business, which will enable Toyota to win more loyal customers. From the viewpoint of long-term, it is still beneficial and adoptable. At the same time, compared with that about its vehicle defects, the criticism is more about Toyotas passive attitude. So Toyota should lower its profile to actively cooperate with all involved stakeholders including those investigation departments to expect a clear description of the inc ident. Re-establish Image and Credibility To a certain extent, Toyotas original good image in the minds of consumers has been subverted because of the recall. If Toyota had made sincere response to consumers, the product problem may not turn into todays huge crisis. So it is urgent for Toyota to take positive actions and re-establish its image and credibility. Some practical ways to be considered are as follows. Firstly, Toyota must re-win consumers confidence and support. On the one hand, it could modestly listen to customers opinions and feedback to effectively address their concerns; on the other hand, Toyota may visit its clients frequently to show its stick to quality and safety; last but not the least, it must act in a moral way to treat every consumer fair. Overall, Toyota should spare no efforts to get customers understanding and continued support. Secondly, Toyota could actively corporate with some powerful media who act as the governments mouthpiece to publicize its correct behaviors. With positive publicity or pro motion of those media, it is feasible for Toyota to re-create its image as a noble company and to restore consumers confidence to it. Revise its Vulnerabilities Business ethics, as the same as a companys commercial objective, can be achieved by management. Among them, communication plays an essential role. Besides, the reason why Toyota fell into troubled water is not just confined to those ones stated above; it is also because Toyota failed to meet the expectations of international media and consumers to handle problem crisply. Because there exist flaws on the respect of its communication management. In fact, as a multinational corporation, Toyota still followed the traditional Japanese-style communication, which is often procrastinative and burdensome. Meanwhile, as far as the balance between the interests of stakeholders is concerned, the issue worthy to review for Toyota is still its management of communication with its stakeholder. However, it is never too late to correct. The lessons drawn from this crisis is that Toyota should stress and enhance its communication management. Moreover, for Toyota, strategic communication should be emph asized, which should be used not only as a means or method of conflict resolution, but also as a tactic from the strategic perspective. To establish strategic communication, it is far enough to launch kinds of internal and external communication mechanisms; what is more important, various communication methods, such as international public relations, lobbying and advertising etc. should be made the most of. On the basis of communications great importance for multinational company to solve or eliminate ethical conflict, Toyota should pay attention to it. Conclusion Laura Hartman (2003), past president of the Society for Business Ethics, said that business ethics, whose focus is on corporate citizenship and ethical management behaviors, recognizes principled leadership, moral awareness and participates in social changes (Vega, 2007, p648). However, in the process of business internationalization, the biggest challenge facing a company derived not only from its business objective, profit, the strategy and the technology; but also from the lack of business ethics, which support its ongoing survival. Toyota is one that suffered ethical crisis caused by its vehicle recall. It attaches much more importance to economic benefits than Corporate Social Responsibility, and also focus on shareholders but not stakeholders; all these produced its current ethical dilemma. As can be seen from the Toyota case, an enterprise, even a big one, must respect ethical issues. In this regard, an effective communication, as a tactic or a strategy, can help to solve ethi cal conflicts and balance interests of stakeholders. In short, business ethics is going from the edge to the center of management and becomes the strategy of corporation. So any corporation should value ethics and regard it as the starting point of any decision-making and action. Only when its wealth objective is consistent with the expectations and request of both the public and society, it can get enough support and achieve further success.

A simple index number :: Economics

A simple index number Index numbers is a number that expresses the relative change in price, quantity, or value from one period to another (1). Price index number = cost of basket in current period x 100 cost of basket in base period An index number provides a quantitative description of change over time - how much increase? How much decrease? Market researchers are also using index numbers are also using index numbers to compare a research result with an overall norm, to measure how the investment, specially in advertising industry, are working. How changes in these figures are related to the current economy as advertising is promoted as an engine that drives the economy rather than a supplement? 2. A composite index 2.1 Laspeyres Price Index The most commonly used weighted price index is the Laspeyres Price Index named after its inventor. It is a weighted aggregate price index that uses the quantities in the base period/ year as weights (Harper, 1991,p215). In essence, Laspeyres price index for the year measured shows the extent of price changes since base year on the assumption that the expenditure pattern was the same in the year measured as in base year. Thus, only price is allowed to change and the index for the current period reflects this price. 2.2 Paasche Price Index Another weighted price index is the Paasche Price Index, which uses the current quantity weights and adjusts the base each time a new period is considered. It is a weighted aggregate price index that uses the quantities in the current year as the weights (Harper, 1991,p215). Paasche price index shows the changes assuming the expenditure pattern was the same in base year as in the year measured. 2.3 Advantages and Limitations Both the Laspeyres index and the Paasche index have advantages and limitations, as indicated following: 2.3.1 Advantages Laspeyres index  · Easy to calculate.  · The Laspeyres index is the more convenient to use on a continuing basis, because the weights of base year remain fixed.  · It can be easier and cheaper to produce since the only quantities required are for the base period.  · Laspeyres where the same base weights can be used for a number of periods making it less demanding of data. As the weights don't change period to period (fixed basket) it can be considered to show exclusively price (or quantity) change (1). Paasche index -------------  · Uses quantities from the current period, thus reflects current buying habits 2.3.2 Limitations Laspeyres index  · It cannot be used if quantities are unobtainable.  · Laspeyres, as time moves on the fixed basket becomes less relevant. Paasche index  · There can be a mass of statistical data requirement, as Paasche

Affording EU Homes

The ever rising housing demand in Europe, and indeed all over the world is forcing countries to develop measures ensuring that all people across income lines get decent accommodation.Being among basis human rights, states are obligated to develop and maintain systems that consistently help citizens with their housing needs. In this regard, individual EU countries are under, the Union supposed to ensure that the basis human right of hosing is provided, failure of which could lead to disciplinary action from the secretariat as well as ridicule from other members.However, the question whether the Brussels should have a say in member country housing policy has been rising and consistently debated at national and regional level. As a contribution to this debate, this paper shall investigate whether the European Union as a body has a part to play in national hosing policy development; it shall be argued that Brussels has no role to play at the national level. However, Brussels should provi de guidelines and targets to be followed by individual member countries.The paper shall pass Italy's decentralization and Localization of housing problems as the best framework that EU should copy.   The concluding part would reiterate on important points made in the paper.Brussels' Role in National Housing PolicyCurrent arrangement at the regional levels have national governments take control of their nation's housing policies (Priemus, 2006, p. 1). This ensures that individual countries develop and maintain policies that are in line with national demand. In addition, countries are able to wither through business cycles affecting their industries without affecting other nations.Having each country take care of housing policies further mean that member countries are able to see and learn for best practices used in different nations. This diversity of policies are hard for EU officials to manage, which explains why national governments should continue taking the center stage.Despit e the independence of national governments in managing their countries' housing markets, it has been reported that the European Union has been slowly making inroads into the management of the sector, a matter that many countries are not very comfortable-with (Priemus, 2006, p. 1). The EU comes into the management circle in the name of streamlining housing industry in the entire region. One route that is consistently used by the EU is the pretext of assuring that social aspects of housing are met by all members.That is, members of the community without abilities to provide themselves with shelter are considered and equally attended. Due to the need of providing shelter for all in the region, EU authorities have been pushing national governments to adopt a single approach to the issue. This however requires minimal state intervention and increased role of the European Union in running of housing affairs in the region.The loss of national control of the housing market is not being take n lightly by European governments and the electorates. One reason being that the sector is seen as so vital such that the state and local stakeholders have to be involved with day to day running of the industry.National governments should less be involved in the management of housing industry as is in Italy, which means that even the EU should stay clear of housing. Reason: the one-size-fits-all policy of development would not be effective in meeting housing goals than the policy of decentralization (Eurofound, 2006, p. 7).ReferencesEyk, H. (2002). EU & Housing. Amsterdam. Housing Ministry.Eurofound, (2006). Social Dimensions of EU Housing. Dublin: Eurofound.Longo, G. (2006). Coupling Localization and Urbanization of Housing in Italy.   Ljubljana:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   ENHR.Premus, H. (2006). EU and National Housing Systems. Ljubljana: ENHR.Toa, A. (2007). Italian Housing Policy. Roma: University of Roma.

The Enormity Of Slavery By Fredrick Douglas - 859 Words

The Enormity of Slavery â€Å"Slavery is the great test question of our age and nation. It, above all others, enables us to draw the line between the precious and the vile, whether in individuals, creeds, sects, or parties†, as stated by Fredrick Douglas in the mid 1850s. Slavery can be stated as a civil relationship in which one person has absolute power over the life, fortune, and liberty of another. The term slavery emerged during the early 1620s when the first known Africans were dropped off by a Dutch ship (38). The role of slavery played a key role in the political, economical, social, and cultural aspect of the United States, especially the South. The institution of slavery was essential to every characteristic that helped mold the United States from the sixteenth century on to the nineteenth century. Throughout the colonial and antebellum period, the majority of slaves lived in the South. After the American Revolution, the use of slaves began to die down because the consumption of tobacco fluctuated too much. However, in 1793, Eli Whitney created the cotton gin and this made things simpler for textile mills. Soon enough, cotton replaced tobacco as the main crop in the South and it made slavery profitable again. Hence the phrase stated by Senator James H. Hammond during the 1850s, â€Å"You dare not make war on cotton. No power on Earth dare make upon it. Cotton is King.† (366). The invention of the cotton gin deepened the South’s dependence on slavery (363). Between the 1800